Last spring, I conducted a A/B test on a clients site, Goodman Ranch.

Problem to Solve

As of yet, the homepage was not creating trackable leads.

Solution

Create a more minimal homepage with a form to capture leads.

Results

The winning variation of the test resulted in a 5% less bounce rate and 1.02% conversion rate.

Original Homepage

Winning Variation

Aftermath

Moving forward it would be best to keep testing for a better conversion rate. The bounce rate is at a all time low of 22%.

I would suggest at this point to:

• make the homepage more minimal
• clean up css styles
• keep testing what pictures and text convert better with the form.