Less choices reduce bounce rate and increases conversions
December 28, 2014
Last spring, I conducted a A/B test on a clients site, Goodman Ranch.
Problem to Solve
As of yet, the homepage was not creating trackable leads.
Create a more minimal homepage with a form to capture leads.
The winning variation of the test resulted in a 5% less bounce rate and 1.02% conversion rate.
Moving forward it would be best to keep testing for a better conversion rate. The bounce rate is at a all time low of 22%.
I would suggest at this point to:
- make the homepage more minimal
- clean up css styles
- keep testing what pictures and text convert better with the form.