One Man Show - A Personal Approach
by Chance Smith
If you are a team of one or a team of many, here are quick tips on how to be more personal with customers.
I’ve mentioned using gifs before to be more personal and standout. I also showed how to make gifs.
3 Ways To Have A Personal Approach
Anyone else can do the job you do, it’s the relationship that matters most.
Get personal yo!
## Use your face…
- in a gif #sawThatComing
- in your email signature
- in your marketing pieces
- in your video tutorials
Here is my email signature:
I know. I know. I’ll make a gif email signature soon.
## Find ways to make it fun
The best I can do is share an example.
This week, one of our designers was traveling before the holidays to see a friend in Seattle. She was sharing her adventure with me, telling me she sat between two fairly large people on the plane. I staged a photo and replied with this:
“Caroline, was your plane ride kinda like this?”
Earlier this year she sent me a picture of some goats sitting on the hood of a vehicle, while she was in Mexico. Let’s just say this chick does some traveling. #jealous
I sent this back to her:
## Take personal responsibility for mistakes
Own your mistakes. Workout your humility and honesty muscles. It goes a long way.
## Aftermath
Have any ways you keep it really real with your customers?
I’m all ears. #gif
Also, meet my friend Luke. We did a few gifs at work last week.