ArchiveAbout

Creating the logo for Medina Buzz

by Chance Smith

cover-image

With a completely new company and only knowing the following, the journey began at creating a logo for Medina Buzz:

What I knew about Medina Buzz:

  • service was the delivery of news
  • service was going to be for Medina, TN (hince - medina)
  • Medina, TN sports teams were themed around hornets (hince - buzz)
  • service would be delivered via the web

What I aimed for:

  • minimal
  • responsive
  • less assotionation with sports but still following the city’s schools mascot

Eric Egbert, founder, sent this sketch to me to work with.

medina buzz initional logo sketch

I spent a good gallon of midnight oil free sketching ideas. Let’s begin…

(below) Here the responsive pieces begin.

(below) Here is where I began in Illustrator. I ended up not starting with a sketch but thought of something similar to origami. It didn’t work out.

(below) I started forming the hornet more here. Small changes to make it more aggressive. The silhouette helped keep it minimal without leaning into a sports team like symbol.

(below) I show dfferent font options. #5 looked to like a fashion magazine.

(below) I pull out all the serif fonts.

(below) Here I show the logo in a responsive way.

(below) The many pieces and variations in the Illustrator file.

Final Medina Buzz Logo

Aftermath

Some of the responsive options rose a question to me as I gathered this info. Does it matter if the logo more reconsizable than it is legable?

I think some of the unique responsive options would help it standout in some cases.

What I wish I had done differently

I should have put the logo in context: top of a website, hat, shirt, billboard, merch button, or sticker.

It would have made it more real to put the logo in places it would end up. Context matter.


Did this help or save you time?
Reward me with a ☕️❤️.

Resources to change your career